Social media guide
Social media and Web 2.0
There were 35 million internet users in Turkey as of June 2012, which represents 44.4% of the population (Internet World Stats, October 2012).
Turkey is witnessing an explosion in online social media networks, ranking the 4th largest in global usage of Facebook and 8th largest for Twitter. These rankings have made social media a powerful rival to Turkey’s mainstream media. “Facebook is the most popular social network in Turkey”, according to Social Bakers, “but recently Twitter and personal blogs have gained in popularity. Turkey’s mobile penetration is larger than Internet penetration, which means that people increasingly access their social networks from mobile phones”. Currently, there are 32,354,900 Facebook users in the Turkey, with a penetration equal to 41.59% of the population.. Twitter is a controversial but extremely popular social network in Turkey as it has been the tool for much political and social expression in recent years. The most popular Turkish company on Twitter is TurkCell, which has more than 375,000 followers and a dedicated customer service Twitter account with over 45,000 followers. As far as YouTube is concerned, there is an ongoing battle between YouTube and Turkish officials; as Turkey has reportedly unblocked and then re-blocked the Google-owned video site over unflattering videos of the country’s political leaders.
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